#PehniKya

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Objective

The primary objective of Maruti Suzuki's seat belt awareness initiative is to educate and encourage drivers and passengers to prioritize their safety by consistently wearing seat belts while traveling in vehicles. Through targeted messaging, education campaigns, and promotion of proper seat belt usage, the aim is to foster a culture of responsible driving behavior and reduce the incidence of injuries and fatalities resulting from road accidents. Additionally, the initiative seeks to ensure compliance with seat belt laws and promote the adoption of safe practices among Maruti Suzuki vehicle users, thereby contributing to a safer road environment for all.

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Key message

Emphasize that safety should always be the top priority for both drivers and passengers. Wearing seat belts significantly reduces the risk of injury or death in the event of a collision.